Supercrawl Promotes A Positive Cultural Shift

As part of its ongoing commitment to inclusivity, Supercrawl has signed on to Keychange, a pioneering international initiative that empowers women to transform the future of music and encourages festivals to achieve a 50:50 gender balance within festival programmes by 2022.  Keychange aims to accelerate change and create a better more inclusive music industry for present and future generations. Keychange is led by PRS Foundation, supported by the Creative Europe programme of the European Union, in partnership with Musikcentrum Öst, Reeperbahn Festival, Iceland Airwaves, BIME, Tallinn Music Week, Way Out West, The Great Escape and Mutek. Find out more at

The Keychange pledge is based on inclusivity, and the conviction that it’s important to acknowledge and represent all genders, and address the imbalance between those who are currently represented and those who are consistently underrepresented. In 2018, for example, a Pitchfork study of the world’s biggest summer music festivals found that female representation averaged just 19% of programming, while 11% of programming was made up by groups with at least one female or non-binary member. Keychange notes that US festival stage representation last year was 76% male.

“Supercrawl’s multi-arts programming has always aimed to celebrate discovery as well as cultural and demographic diversity, showcasing emerging creators and helping them develop into established artists,” says Festival Director Tim Potocic. “We measure our greatest success in terms of our ability to bring people together and spark positive change. Keychange is a pivotal opportunity to do so and we’re proud to actively participate in this important global conversation.“

Supercrawl is one of 16 Canadian Keychange signatories and 164 global festivals to date that have committed to achieving gender balance in programming by 2022. The full list of partner festivals is available here.



Supercrawl, via event producers Sonic Unyon Records, is also part of a coalition of Canadian music community groups that has joined in solidarity and is working towards environments free of harassment, discrimination, violence, and bullying for the music community. During an event today in London, Ontario, it was announced that 42 music groups have formally signed on to the Canadian Creative Industries Code of Conduct. By signing on to the Code, these organizations are acknowledging their responsibility to build safe, respectful workplaces, and are committing to improving and implementing policies to keep the music community safe.

As a first step, members of the coalition have formed an Education, Training and Safe Support Committee, which is working to provide each member of the Canadian music community with the appropriate resources and training to identify, confront and prevent harassment, bullying and violence in any workplace. Unison Benevolent Fund has volunteered to host a suite of educational and training resources through its website at no cost. These resources will be made available to the music community at a later date.

Today’s announcement was made at Allies in Action, an event focused on initiatives undertaken or underway to create safer spaces as the Canadian music community gathers in London, Ontario for the 2019 JUNO Awards.

Because of the uniqueness of the music business and the spaces in which musicians and music workers often operate, the coalition has added the following music-specific preamble to the existing Canadian Creative Industries Code of Conduct:

“We, the Canadian music community signatories, support the Canadian Creative Industries Code of Conduct. We recognize that in the music industry, the terms work, workplace and work-related, are extremely broad and can include any physical or virtual spaces at any time.”

You can read the full Canadian Creative Industries Code of Conduct at

Additional organizations that would like to sign on to the Code can register online. Once the form has been completed, new signatories should email a high resolution company logo to with your organization’s name and “Becoming Code signatory” in the subject line.

Music industry groups that have signed on to the Canadian Creative Industries Code of Conduct are:

Across the Board 50/50 by 2020
ACTRA RACS (Recording Artists’ Collecting Society)
AFM Local 1000 (American Federation of Musicians)
Calgary Musicians Association
Canadian Conference of Musicians
Canadian Country Music Association
Canadian Federation of Musicians
Canadian Live Music Association
Canadian Music Publishers Association
Canadian Musical Reproduction Rights Agency Ltd. (CMRRA)
Canadian Private Copying Collective
CCMC Music Gallery
CONNECT Music Licensing
Creative BC
Cultural Industries Ontario North (CION)
Edmonton Musicians Association, AFM Local 390
Film & Entertainment Industries, City of Toronto
Folk Music Ontario
Guilde des musiciens et musiciennes du Québec
Gypsy Soul Entertainment
Island Musicians Association (IMA)
Manitoba Music
Music BC Industry Association
Music Canada
Music Industry Association of Newfoundland and Labrador (MusicNL)
Music Prince Edward Island (PEI)
Music·Musique NB
Musicians Association Local 276 CFM (Canadian Federation of Musicians)
Musicians’ Association of Ottawa-Gatineau
Musicians’ Rights Organization Canada (MROC)
Regina Musicians Association
Society of Composers, Authors and Music Publishers of Canada (SOCAN)
Songwriters Association of Canada (S.A.C.)
Sonic Unyon Records
The Canadian Academy of Recording Arts and Sciences
Toronto Musicians’ Association, AFM Local 149
Unison Benevolent Fund
Vancouver Musicians Association, Local 145 of AFM
WCMA (Western Canadian Music Alliance)
Women in Music Canada


Image: Keychange ambassador iskwē performing at Supercrawl 2018

Supercrawl Insiders