To say that emerging artist Neena Rose is a more powerful and passionate lead vocalist than many singers twice her age wouldn’t be an exaggeration. Between her breakout single — 2018’s “Games” — and its successors, “Circles” and “Rewind”, Canadian singer/songwriter and pop-R&B artist Neena has emerged onto the music scene with a magnetism not encountered every day. The 17-year old Hamilton, Ontario-based artist has received extensive early support from media and playlisters, and was a recent panelist at the California Copyright Conference, making her the youngest female Canadian to speak thus far. Her debut single — “Rock N Roll Lullaby” — was recorded at age 12 with Diamond/Platinum producer/songwriter Roy “Royalty” Hamilton III (Britney Spears, Nas), and the five years since has included performing for audience sizes up to 14,000 (including Oprah Winfrey), and singing CHCH legacy program Tiny Talent Time’s new theme song. She’s an “amazing young talent,” says Universal Music Publishing Group’s 80 Empire. “She’s an incredible vocalist and witty lyricist… Working with her is a sheer joy!” “Hella fun to talk with,” Cashbox Magazine’s Lenny Stoute adds. She’s a “combination of music biz savvy and emotional intelligence, with a commanding voice. Gonna go far.” “I love it all, but writing lyrics is my favourite part,” Neena muses, reflecting on previous dips into nu-country, emo rock, and lofty pop bops before finding her most authentic self in R&B. “I want people to gain empowerment from my music. I want it to communicate to them: ‘You’ve got this. You can be different. You can do anything.’” It’s true, and Neena Rose is leading by example.